Customer comeback : empirical insights into the drivers and value of returning customers
Year of publication: |
2021
|
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Authors: | Meire, Matthijs |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 127.2021, p. 193-205
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Subject: | Customer comeback | Customer touch points | Predictive modeling | Second-lifetime spending | Social media | Beziehungsmarketing | Relationship marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Marketingmanagement | Marketing management |
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