A novel method based on knowledge adoption model and non-kernel SVM for predicting the helpfulness of online reviews
Year of publication: |
2024
|
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Authors: | Luo, Jian ; Zhang, Yan ; Gao, Yuanyuan ; Zhang, Jing |
Published in: |
Journal of the Operational Research Society. - London : Taylor and Francis, ISSN 1476-9360, ZDB-ID 2007775-0. - Vol. 75.2024, 6, p. 1205-1222
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Subject: | forecasting method | helpful information | knowledge adoption model | Online reviews | support vector machine | Prognoseverfahren | Forecasting model | Mustererkennung | Pattern recognition | Virales Marketing | Viral marketing | Wissensmanagement | Knowledge management | Online-Handel | Online retailing | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Konsumentenverhalten | Consumer behaviour |
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