Teaching integrated digital prospecting in the advanced sales course
Year of publication: |
2023
|
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Authors: | Fyles, J. James ; Guy, Bonnie S. |
Published in: |
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 2163-9167, ZDB-ID 2659000-1. - Vol. 33.2023, 3, p. 429-443
|
Subject: | advanced sales course | digital prospecting | ideal customer profile | Sales education | sales prospecting | Verkauf | Selling | Verkaufspersonal | Salespeople | Studierende | Students | Digitalisierung | Digitization | Absatz | Sales | Verkaufsförderung | Sales promotion |
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