A performance index for traditional retailers incorporating digital marketplace : benchmarking through data envelopment analysis (DEA)
Year of publication: |
2022
|
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Authors: | Costa Melo, Isotilia ; Alves Junior, P. N. ; Callefi, Jéssica Syrio ; Kodama, Tatiana Kimura ; Nagano, Marcelo Seido ; Rebelatto, Daisy Aparecida do Nascimento |
Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 32.2022, 3/4, p. 196-216
|
Subject: | Bricks-to-clicks | business-to-customer (B2C) | e-commerce | electronic commerce | website | Unternehmenserfolg | Firm performance | Data-Envelopment-Analyse | Data envelopment analysis | Electronic Commerce | E-commerce | Benchmarking | Website | Online-Handel | Online retailing | Einzelhandel | Retail trade | Performance-Messung | Performance measurement | Beziehungsmarketing | Relationship marketing |
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