Wonder woman : marketing secrets for the trillion-dollar customer
Iain Ellwood with Sheila Shekar
| Year of publication: |
2008
|
|---|---|
| Authors: | Ellwood, Iain |
| Other Persons: | Shekar, Sheila (contributor) |
| Publisher: |
Basingstoke [u.a.] : Palgrave Macmillan |
| Subject: | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Frauen | Women | Zielgruppe | Target group | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Frau | Verbraucherverhalten | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xv, 240 p. ill 25cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references (p. 227-235) and index. - Formerly CIP |
| ISBN: | 978-0-230-20160-6 ; 0-230-20160-1 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481083