A perusal of extant literature on market orientation : concern for its implementation
Gurjeet Kaur; Mahesh C. Gupta
Year of publication: |
2010
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Authors: | Kaur, Gurjeet ; Gupta, Mahesh C. |
Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374X. - Vol. 10.2010, 1, p. 87-105
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