Application of TOC-based framework to imporve market orientation in a non-profit organization
Year of publication: |
December 2015
|
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Authors: | Gupta, Mahesh Chander ; Bridgman, Stewart ; Sahi, Gurjeet Kaur |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 23.2015, 7, p. 579-599
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Subject: | market orientation | internal market orientation | theory of constraints | non-profit organizations | healthcare industry | Nonprofit-Organisation | Nonprofit organization | Marketingmanagement | Marketing management |
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