A philosophy of communication of social media influencer marketing : the banality of the social

Kati E. Sudnick

"This book engages with scholarship surrounding philosophy of communication as a lens for understanding the effects of social media influencer marketing for consumers and integrated marketing communication professionals. Through theory-informed case studies, the author argues for a more conscientious consumer when engaging with influencers online"--

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Year of publication:	[2024]
Authors:	Sudnick, Kati E.
Publisher:	Lanham : Lexington Books
Subject:	Online-Marketing \| Internet marketing \| Influencer \| Social Web \| Social web
Description of contents:	Table of Contents [gbv.de]

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Extent:	viii, 193 Seiten Illustrationen
Series:	Integrated marketing communication
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index Introduction: Understanding Social Media Influencer Marketing in a Social Age -- Human Pseudo-Events and Propaganda: Tools of Social Media Influencer Marketing in a Social Age -- The Power of the Social: Charismatic Leadership, Parasocial Relationships, and the Social Media Influencer -- Dances, Lip-Syncs, and Stitching: Tik Tok, Memetic Culture, and the Myth of Social Media Influencer Tactics -- The Reverse Halo Effect: Cancel Culture and the Implications of Social Media Influencing as an Integrated Marketing Communication Tool -- Tales from Social Media Influencer Marketing: A Trio of Case Studies -- The Banality of Social Media Influencer Marketing.
ISBN:	978-1-6669-2078-9 ; 978-1-6669-2079-6
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014375500