Fashion market segmentation using Facebook : an empirical approach
Year of publication: |
2023
|
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Authors: | Mohapatra, Sanjay ; Banerjee, Satya Shankar |
Published in: |
International journal of enterprise network management : IJENM. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1748-1260, ZDB-ID 2251613-X. - Vol. 14.2023, 4, p. 348-369
|
Subject: | cluster analysis | Facebook | hierarchical clustering | k-means clustering | market segmentation | social media | Social Web | Social web | Clusteranalyse | Cluster analysis | Marktsegmentierung | Market segmentation | Regionales Cluster | Regional cluster | Mode | Fashion | Online-Marketing | Internet marketing | Marketingmanagement | Marketing management |
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