A 'Position Paradox' in Sponsored Search Auctions
Year of publication: |
2010
|
---|---|
Authors: | Jerath, Kinshuk ; Ma, Liye ; Park, Young-Hoon ; Srinivasan, Kannan |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Auktionstheorie | Auction theory | Branche | Economic sector |
Extent: | 1 Online-Ressource (45 p) |
---|---|
Series: | Johnson School Research Paper Series ; No. 36-09 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 10, 2010 erstellt |
Other identifiers: | 10.2139/ssrn.1464545 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
A "position paradox" in sponsored search auctions
Jerath, Kinshuk, (2011)
-
Keyword search advertising and first-page bid estimates : a strategic analysis
Amaldoss, Wilfred, (2015)
-
Learning and pricing models for repeated generalized second-price auction in search advertising
Yang, Wei, (2020)
- More ...
-
A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk, (2011)
-
A "position paradox" in sponsored search auctions
Jerath, Kinshuk, (2011)
-
A "Position Paradox" in Sponsored Search Auctions
Jerath, Kinshuk, (2011)
- More ...