Advertising role of CSR and strategic investment in R&D : evidence from the biohealth industry
Year of publication: |
2023
|
---|---|
Authors: | Bae, Jongwan ; Oh, Hannah ; Kim, Seungbeom |
Published in: |
Journal of current issues and research in advertising. - Abingdon, Oxon : Routledge, Taylor & Francis Group, ISSN 2164-7313, ZDB-ID 2070081-7. - Vol. 44.2023, 1, p. 105-121
|
Subject: | Corporate Social Responsibility | Corporate social responsibility | Werbung | Advertising | Investition | Investment | Investitionsentscheidung | Investment decision | Strategisches Management | Strategic management |
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