A Post Keynesian approach to advertising and its relevance for the transition economies
Year of publication: |
2007
|
---|---|
Authors: | Lah, Marko ; Andrej SuÅ¡Jan ; IliÄ, Branko |
Published in: |
Journal of Post Keynesian Economics. - M.E. Sharpe, Inc., ISSN 0160-3477. - Vol. 29.2007, 2, p. 309-325
|
Publisher: |
M.E. Sharpe, Inc. |
Subject: | advertising expenditures | dependence effect | Dorfman-Steiner theorem | structure-conduct-performance paradigm | transition economics |
-
MUNIER, FRANCIS, (2005)
-
OPTIMAL GENERIC ADVERTISING IN AN IMPERFECTLY COMPETITIVE FOOD INDUSTRY WITH VARIABLE PROPORTIONS
Kinnucan, Henry W., (2002)
-
Optimal generic advertising in an imperfectly competitive food industry with variable proportions*
Kinnucan, Henry W., (2003)
- More ...
-
Value orientations and consumer expectations of Corporate Social Responsibility
Golob, Urša, (2008)
-
A Post Keynesian approach to advertising and its relevance for the transition economies
Lah, Marko, (2007)
-
Advertising of domestic and foreign firms in Slovenia during its ten-year transition period
Lah, Marko, (2009)
- More ...