A practical yet meaningful approach to customer segmentation
Year of publication: |
1998
|
---|---|
Authors: | Marcus, Claudio |
Published in: |
Journal of Consumer Marketing. - MCB UP Ltd, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 15.1998, 5, p. 494-504
|
Publisher: |
MCB UP Ltd |
Subject: | Customer orientation | Franchising | Market segmentation | Relationship marketing | Retailing | Small firms |
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