Towards a model of the pace brand web
Year of publication: |
2015
|
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Authors: | Hanna, Sonya ; Rowley, Jennifer |
Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 48.2015, p. 100-112
|
Subject: | Place branding | Brand architecture | Brand leadership | Stakeholders | Place Brand Web | Markenführung | Brand management | Standortmarketing | Place marketing | Stakeholder | Markenartikel | Brand | Social Web | Social web | Markenimage | Brand image |
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