A preface to marketing management
J. Paul Peter; James H. Donnelly, Jr.
| Year of publication: |
2011 [erschienen] 2010 ; 12. ed., [internat. student ed.]
|
|---|---|
| Authors: | Peter, Jerome Paul ; Donnelly, James H. |
| Publisher: |
New York, NY : McGraw-Hill Irwin |
| Subject: | Marketingmanagement | Marketing management | Marketing | Marktforschung | Market research | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIV, 258 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes bibliographical references and index Previous ed.: 2008. - Includes bibliographical references and index |
| ISBN: | 978-0-07-122111-5 ; 0-07-122111-5 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003895933