A preface to marketing management
J. Paul Peter, James H. Donnelly, Jr
| Year of publication: |
c1991 ; 5th ed
|
|---|---|
| Authors: | Peter, Jerome Paul |
| Other Persons: | Donnelly, James H. (contributor) ; Peter, Jerome Paul (contributor) |
| Publisher: |
Homewood, IL [u.a.] : Irwin |
| Subject: | Marketingmanagement | Marketing management | Verkauf | Selling | Marketing | Theorie | Theory |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 324 S graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| ISBN: | 0-256-09445-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013481730