A theory of combative advertising
Year of publication: |
2009
|
---|---|
Authors: | Chen, Yuxin ; Joshi, Yogesh V. ; Raju, Jagmohan Singh ; Zhang, Z. John |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 1, p. 1-19
|
Subject: | Marketingmanagement | Marketing management | Schrumpfende Märkte | Declining markets | Werbung | Advertising | Preiswettbewerb | Price competition | Gefangenendilemma | Prisoner's dilemma | Experiment |
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