A probabilistic choice model for market segmentation and elasticity structure
Year of publication: |
1989
|
---|---|
Authors: | Kamakura, Wagner A. |
Other Persons: | Russell, Gary J. (contributor) |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 26.1989, 4, p. 379-390
|
Subject: | Markenartikel | Brand | Marktsegmentierung | Market segmentation | Theorie | Theory |
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