A profile of spa-goers in the U.S. luxury hotels and resorts : a posteriori market segmentation approach
Year of publication: |
2019
|
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Authors: | Huh, Chang ; Lee, Myong Jae ; Lee, Soojin |
Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 28.2019, 8, p. 1032-1052
|
Subject: | luxury hotel | luxury resort | luxury spa segment | Spa | spa-goers | USA | United States | Luxusgüter | Luxury goods | Hotellerie | Hotel industry | Marktsegmentierung | Market segmentation | Konsumentenverhalten | Consumer behaviour |
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