A program for implementing market segmentation
Year of publication: |
1997
|
---|---|
Authors: | Dibb, Sally ; Simkin, Lyndon |
Published in: |
Journal of Business & Industrial Marketing. - MCB UP Ltd, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 12.1997, 1, p. 51-65
|
Publisher: |
MCB UP Ltd |
Subject: | Market segmentation | Marketing | Organizations | Relationship marketing | Strategy |
-
Customer segmentation based on buying and returning behaviour
Hjort, Klas, (2013)
-
"I'M NOT A TARGET MARKET" : power asymmetries in market segmentation
Kannisto, Päivi, (2016)
-
Strategic political segmentation ‐ A new approach for a new era of political marketing
Smith, Gareth, (2001)
- More ...
-
The marketing casebook : cases and concepts
Dibb, Sally, (1994)
-
Implementation rules to bridge the theory/practice divide in market segmentation
Dibb, Sally, (2009)
-
Judging the quality of customer segments : segmentation effectiveness
Dibb, Sally, (2010)
- More ...