A proposed model of online consumer behavior: Assessing the role of gender - Fc:130
Year of publication: |
2011
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Authors: | Richard, Marie-Odile ; Chebat, Jean-Charles ; Yang, Zhiyong ; Putrevu, Sanjay |
Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 51.2011, 5, p. 529-533
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