A proposed model of online consumer behavior: Assessing the role of gender
| Year of publication: |
2010
|
|---|---|
| Authors: | Richard, Marie-Odile ; Chebat, Jean-Charles ; Yang, Zhiyong ; Putrevu, Sanjay |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 9, p. 926-935
|