A prospectus for theory construction in marketing
Year of publication: |
2009
|
---|---|
Authors: | Bagozzi, Richard P. |
Published in: |
The nature and scope of marketing research. - London [u.a.] : Routledge, ISBN 0-415-44913-8. - 2009, p. 455-487
|
Subject: | Marktforschung | Market research | Bauwirtschaft | Construction industry | USA | United States | Theorie | Theory | Marketingtheorie | Marketing theory |
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