A Provider-Cost-Patron-Effort Schema for Classifying Products
Year of publication: |
1995
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Authors: | Hyman, Michael R. ; Sharma, Varinder M. ; Krishnamurthy, Parthasarathy |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 23.1995, 1, p. 15-25
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