Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Year of publication: |
2013
|
---|---|
Authors: | Yeh, Marie A. ; Jewell, Robert D. ; Hu, Michael Y. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 30.2013, 1, p. 36-45
|
Subject: | Werbewirkung | Advertising effects | Gesundheitsmarketing | Health care marketing | Social Marketing | Social marketing | Psychische Krankheit | Mental disorder | Werbepsychologie | Psychology of advertising | USA | United States |
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