A purchase intention model for foreign banks within Indonesia
Year of publication: |
2012
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Authors: | Muchtar, Fatimah ; Kingshott, Russel P. J. ; Wong, David ; Laksamana, Patria |
Published in: |
The international journal of bank marketing : IJBM. - Bingley : Emerald Publishing Limited, ISSN 0265-2323, ZDB-ID 395277-0. - Vol. 30.2012, 6, p. 452-464
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Subject: | Bank | Finanzdienstleistung | Financial services | Konsumentenverhalten | Consumer behaviour | Kulturelle Identität | Cultural identity | Indonesien | Indonesia |
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