A QoS-sensitive model for e-commerce customer behavior
Hoda Ghavamipoor, S. Alireza Hashemi Golpayegani and Maryam Shahpasand
| Year of publication: |
2017
|
|---|---|
| Authors: | Ghavamipoor, Hoda ; Galpayegani, S. Alireza Hashemi ; Shahpasand, Maryam |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7122, ZDB-ID 2551662-0. - Vol. 11.2017, 4, p. 380-397
|
| Subject: | Customer value | e-commerce | Service quality | Strategic marketing | Electronic Commerce | E-commerce | Dienstleistungsqualität | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Kundenwert | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-08-2016-0080 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011813290