A qualitative comparative study of Japanese fashion brands via profiling young shoppers
Miao Miao, Hideho Numata and Kayo Ikeda
| Year of publication: |
2023
|
|---|---|
| Authors: | Miao, Miao ; Numata, Hideho ; Ikeda, Kayo |
| Published in: |
International journal of retail and distribution management. - Bingley : Emerald, ISSN 1758-6690, ZDB-ID 2032071-1. - Vol. 51.2023, 2, p. 170-189
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| Subject: | Behavioural brand loyalty | Brand perception | Fashion brand | Fuzzy-set QCA | Loyalty programs | Profiling shoppers | Japan | Konsumentenverhalten | Consumer behaviour | Mode | Fashion | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Markenführung | Brand management | Markentreue | Brand loyalty | Australien | Australia |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJRDM-09-2021-0418 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013552693