A study of the factors that influence the brand loyalty of Taiwanese adolescents with respect to purchasing mobile : the case of Tauchung City
Tsai-Yuan Lin; Min-Yen Chang
| Year of publication: |
2013
|
|---|---|
| Authors: | Lin, Tsai-yuan ; Chang, Min-yen |
| Published in: |
Problems and perspectives in management : PPM ; international research journal. - Sumy : Business Perspectives, ISSN 1727-7051, ZDB-ID 2464229-0. - Vol. 11.2013, 2, p. 86-97
|
| Subject: | mobile phones | adolescent | brand loyalty | brand image | consumption behavior | perceived response | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Jugendliche | Youth | Taiwan | Mobiltelefon | Mobile phone | Markentreue | Brand loyalty | Mobilkommunikation | Mobile communications | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209766