A radical past? : the politics of market research in Britain, 1900-1950
Year of publication: |
2011
|
---|---|
Authors: | Schwarzkopf, Stefan |
Published in: |
The voice of the citizen consumer : a history of market research, consumer movements, and the political public sphere. - Oxford : Oxford University Press, ISBN 978-0-19-960402-9. - 2011, p. 29-50
|
Subject: | Marktforschung | Market research | Wirtschaftsgeschichte | Economic history | Großbritannien | United Kingdom |
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