A randomized field experiment to explore the impact of herding cues as catalysts for adoption
Yue (Katherine) Feng, Jennifer L. Claggett, Elena Karahanna, Kar Yan Tam
| Year of publication: |
2022
|
|---|---|
| Authors: | Feng, Yue ; Claggett, Jennifer L. ; Karahanna, Elena ; Tam, Kar Y. |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 46.2022, 2, p. 1135-1164
|
| Subject: | Herding cue | herd behavior | social influence | time of adoption | randomized field experiment | Herdenverhalten | Herding | Experiment | Feldforschung | Field research | Konsumentenverhalten | Consumer behaviour | Soziale Beziehungen | Social relations |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16141 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013286572