A reaction for TV commercials
[von] Willliam D. Wells; Clark Leavitt and Maureen McConville
| Year of publication: |
1971
|
|---|---|
| Authors: | Wells, Willliam D. ; Leavitt, Clark ; McConville, Maureen |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 11.1971, 6, p. 11-17
|
| Subject: | Werbungspsychologie | Rundfunkwerbung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002982155