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Une étude comparée des modèles d'exposition aux supports publicitaires
Chandon, Jean-Louis, (1975)
Advertising
Mandell, Maurice Ira, (1968)
Readings in advertising and promotion strategy
Barban, Arnold M., (1968)
Motivational factors in Bantu buying behaviour
Van der Reis, Alice Patricia, (1966)
The Interpretation of illustrations in advertisements by the Bantu
Van der Reis, Alice Patricia, (1969)
The activities and interests of urban black men and women
Van der Reis, Alice Patricia, (1974)