A reasoned action perspective of user innovation : model and empirical test
Year of publication: |
2013
|
---|---|
Authors: | Guo, Bin |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 42.2013, 4, p. 608-619
|
Subject: | Innovation | Kundenintegration | Customer integration | Verbrauchereinstellung | Consumer attitudes | Online-Befragung | Web survey |
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