A refined model of relationship selling between meeting planners and suppliers
Miyoung Kim; Hailin Qu
| Year of publication: |
2012
|
|---|---|
| Authors: | Kim, Miyoung ; Qu, Hailin |
| Published in: |
Journal of travel and tourism marketing. - Binghamton, NY : Haworth Press, ISSN 1054-8408, ZDB-ID 1408990-7. - Vol. 29.2012, 1/2, p. 105-118
|
| Subject: | Veranstaltungswirtschaft | Event sector | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Befragung | Interview |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009537263