A resource-based view of e-tailer performance: an international study
Year of publication: |
2010
|
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Authors: | Colton, Deborah A. |
Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1025, ZDB-ID 2193368-6. - Vol. 3.2010, 2, p. 174-195
|
Subject: | Online-Handel | Online retailing | Performance-Messung | Performance measurement | Ressourcenorientierter Ansatz | Resource-based view | USA | United States |
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