Customer relationship management capabilities : measurement, antecedents and consequences
Year of publication: |
2012
|
---|---|
Authors: | Wang, Yonggui ; Feng, Hui |
Published in: |
Management decision : MD. - Bingley : Emerald Publishing Limited, ISSN 0025-1747, ZDB-ID 411946-0. - Vol. 50.2012, 1, p. 115-129
|
Subject: | Beziehungsmarketing | Relationship marketing | Ressourcenorientierter Ansatz | Resource-based view | Performance-Messung | Performance measurement | IT-gestütztes Marketing | Computer-assisted marketing | USA | United States |
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