Consumer persuasion : indirect change and implicit balance
Year of publication: |
2010
|
---|---|
Authors: | Horcajo, Javier ; Briñol, Pablo ; Petty, Richard E. |
Published in: |
Psychology & marketing. - Hoboken, NJ : Wiley Blackwell, ISSN 0742-6046, ZDB-ID 226933-8. - Vol. 27.2010, 10, p. 938-963
|
Subject: | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects |
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