A review and evaluation of market orientation research in an emerging African economy
Stanley Coffie, Charles Blankson and Samuel Ato Dadzie
| Year of publication: |
2020
|
|---|---|
| Authors: | Coffie, Stanley ; Blankson, Charles ; Dadzie, Samuel Ato |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 7, p. 565-582
|
| Subject: | Emerging economy | Ghana | market orientation | organizational performance | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Schwellenländer | Emerging economies | Afrika | Africa | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1555546 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313924