A review of consumer decision-making models and development of a new model for financial services
Year of publication: |
2013
|
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Authors: | Milner, Trenton ; Rosenstreich, Daniela |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 18.2013, 2, p. 106-120
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Subject: | financial services | consumer decision-making model | buyer behaviour | consumer marketing stategy | Konsumentenverhalten | Consumer behaviour | Finanzdienstleistung | Financial services |
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