A review of customer relationship management: successes, advances, pitfalls and futures
Year of publication: |
2012
|
---|---|
Authors: | Nguyen, Bang ; Mutum, Dilip S. |
Published in: |
Business process management journal. - Bradford : Emerald, ISSN 1463-7154, ZDB-ID 13799617. - Vol. 18.2012, 3 (1.6.), p. 400-420
|
Saved in:
Saved in favorites
Similar items by person
-
Services marketing cases in emerging markets : an asian perspective
Roy, Sanjit, (2017)
-
Do consumers want mobile commerce? A closer look at M-shopping and technology adoption in Malaysia
Ghazali, Ezlika M., (2018)
-
Avoidance of sponsored posts on consumer-generated content: a study of personal blogs
Mutum, Dilip S., (2018)
- More ...