Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Olga Zatepilina-Monacell
| Year of publication: |
2014
|
|---|---|
| Authors: | Zatepilina-Monacell, Olga |
| Published in: |
Corporate reputation review : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1363-3589, ZDB-ID 2119854-8. - Vol. 17.2014, 2, p. 157-168
|
| Subject: | country-of-origin | country reputation | made-in-America | messaging strategy | product-country image | product-place image | Herkunftsbezeichnung | Designation of origin | Firmenimage | Corporate reputation | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Reputation | Öffentlichkeitsarbeit | Public relations | USA | United States | Internationales Marketing | International marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010383339