A review on customer segmentation methods for personalized customer targeting in e-commerce use cases
Miguel Alves Gomes, Tobias Meisen
| Year of publication: |
2023
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|---|---|
| Authors: | Alves Gomes, Miguel ; Meisen, Tobias |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 21.2023, 3, p. 527-570
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| Subject: | Customer relationship management | Customer segmentation | Customer targeting | Feature engineering | RFM-analysis | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Datenschutz | Data protection | Electronic Commerce | E-commerce | Marktsegmentierung | Market segmentation |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-023-00640-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014420611