A review on the state of methodological trends in international marketing literature
Year of publication: |
2016
|
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Authors: | Rana, Sudhir ; Sharma, Somesh Kumar |
Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 9.2016, 1, p. 90-107
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Subject: | international marketing | methodological domain | research designs | analytical techniques | Forschung | Research | Internationales Marketing | International marketing | Literatur | Literature | Trend |
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Resource-advantage theory : a foundation for new insights into global advertising research
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