A rising tide lifts all boats : the role of share and category changes in managing organic sales growth
Arry Tanusondjaja, Charles Graham, Steven Dunn, Magda Nenycz-Thiel and Bruce McColl
| Year of publication: |
2022
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|---|---|
| Authors: | Tanusondjaja, Arry ; Graham, Charles ; Dunn, Steven ; Nenycz-Thiel, Magda ; McColl, Bruce |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 30.2022, 6, p. 588-605
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| Subject: | Business growth | category growth | market share |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2020.1817971 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013492873