Investigating undercurrents of stationarity and growth with long-term panel data
Year of publication: |
2021
|
---|---|
Authors: | Dunn, Steven ; Graham, Charles ; Nenycz-Thiel, Magda ; Tanusondjaja, Arry |
Published in: |
International journal of market research. - Thousand Oaks, CA : Sage Publishing, ISSN 2515-2173, ZDB-ID 2066720-6. - Vol. 63.2021, 6, p. 786-809
|
Subject: | category growth | household panel data | long-term repeat buying | market stationarity | NBD-Dirichlet |
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