A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Year of publication: |
September 2016
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Authors: | Casidy, Riza ; Wymer, Walter |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 32.2016, p. 189-197
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Subject: | Satisfaction | Loyalty | Willingness-to-pay | Risks | Structural equation modelling | Moderated mediation | Zahlungsbereitschaftsanalyse | Willingness to pay | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Risiko | Risk | Konsumentenverhalten | Consumer behaviour | Strukturgleichungsmodell | Structural equation model |
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