Linking prestige perception with consumption experience, loyalty, and WOM
Year of publication: |
2016
|
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Authors: | Casidy, Riza ; Wymer, Walter |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 34.2016, 4, p. 540-558
|
Subject: | Higher education | Loyalty | WOM | Perceived external prestige | Institutional image | Student experience | Studierende | Students | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution | Wahrnehmung | Perception | Reputation |
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