Cause-related marketing : the role of team identification in consumer choice of team licensed products
Jaedeock Lee and Mauricio Ferreira
| Year of publication: |
2011
|
|---|---|
| Authors: | Lee, Jaedeock ; Ferreira, Mauricio |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 20.2011, 3, p. 157-169
|
| Subject: | Cause-Related Marketing | Cause-related marketing | Sportmarketing | Sports marketing | Sportorganisation | Sport organization | Lizenz | Licence | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009373477