A room of one's own : need for uniqueness counters online WoM
Year of publication: |
2019
|
---|---|
Authors: | Chark, Robin ; Fong, Lawrence Hoc Nang ; Tang, Candy Mei Fung |
Published in: |
The Cornell hospitality quarterly. - Thousand Oaks, Calif. : Sage, ISSN 1938-9663, ZDB-ID 2381244-8. - Vol. 60.2019, 3, p. 216-232
|
Subject: | need for uniqueness | electronic word of mouth | online reviews | nonconformity | Virales Marketing | Viral marketing | Data Mining | Data mining | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Internet |
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